Lifting the lid on Celebrations & Heroes
I visited my local Tesco metro and was poking around the shelves, trying in vain to find something other than Cornish pasties and energy drinks, when I came across the new 180g pouch of Celebrations – on a special price of ‘just’ two pounds. Several emotions washed over me as I stood there, Red Bull and Ginsters in hand.
Due to my eclectic-design loving nature, I thought ‘how cool, lots of little things in wrappers all producing a myriad colour and shapes, contained in a semi-clear bag, producing a very busy, but pleasing visual feast!’
That soon gave way to outrage, ‘What a fricking waste of money! Two quid for that – I might as well by the bloody bars individually. How dare they!’
Having experienced both sides of the emotional chocolate gambit, and calming down a sufficient amount, I though I’d work out just how much of a rip-off it really is.
Using the larger boxes, of both Celebrations and Cadbury’s Heroes, as the benchmark, due to the combined weight of the required selection of regular sized bars, exceeding the smaller sized boxes. So I bought all the bars necessary and whipped out my calculator to do the sums.
A 420g box of Mars Celebrations cost me £3.84, which works out at 91.5p per 100g. The equivalent regular bars, at supermarket prices – usually 10-15 pence cheaper than convenience stores/garage forecourts – came to £3.02 and weighed 352g. Working out at a slightly cheaper 85.5p per 100g.
Cadbury’s Heroes weighed in at 400g, costing £3.18 or 79.5p per 100g, the equivalent bars worked out at 77p per 100g.
Given that you have a greater selection to hand, can pick and choose your flavour combinations, and have lots of shiny wrappers, the outrageously, overpriced mini-bar boxes are actually worth it.
I have given a break down of the constituent parts, of both Heroes and Celebrations, so one can immediately see which variety holds heavyweight status in the box. Even though I don’t like Snickers or Bounty, I think I would still buy the assortment over the individual bars. I know empirically that it’s (marginally) more expensive to buy the bars, more so if you don’t plan on eating all the varietals, but, people I implore you, look at the shiny wrappers and all the ickle mini chocolate bars!